This is a sentiment that I have seen picking up speed lately as Facebook continues to tighten it's leash on Biz & Fan pages, adopting more of a Pay To Play model.
Many people are ready to jump ship all together on this social media monster, but I don't know if that's the best idea.
I think it's worth hanging around for a while, playing around with the new system and taking this as an opportunity to get very clear on who your tribe is & how you can best meet their needs...
5 Magick Tricks For Increasing Facebook Engagement & Finding Your Tribe...
1. Post frequently, up to five times a day, a minimum of once a day, and then pay attention to what people respond to. Do more of that!
2. Utilize the targeted ads & individual post Boosts very strategically. Make sure that you are honing in on the age, sex, location, and interests of your tribe and that the posts you are Boosting or the ads you are creating serve that specific niche. I recommend starting small here. ($5 works for me!)
3. Photos and text only posts tend to get the most reach on Facebook, and posts that contain video or links that lead away from Facebook tend to get the least. So- make sure you share links that matter- links to your newsletter, a new blog post or product- and consider Boosting only those that have the potential to either make new fans or a sale.
4. If you want to post a video, consider taking a screenshot of it and posting that instead with a link to your video or, better yet, a blog post that features that video. Be sure to utilize your ability to crop and add text to the image, and keep in mind that Facebook will not allow you to Boost images that contain a lot of text, so keep it short but sweet!
5. Encourage your friends & fans to interact with your page. Let them know that the more they Like, Share or comment on a post, the more people will get to see it and the more often they themselves will see future posts in their feeds.
★ My final bit of advice on this is to do it in the spirit of fun & adventure. Get curious. Play around. Don't take yourself or Facebook so seriously, and you'll be that much more open to learning from your experience.
"I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort." -Eric Ries
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